We build websites, ecommerce sites, offer online payments solutions, execute Google and Facebook ads, and send email & SMS campaigns. We are Kuhipaat - where communication meets technology.
Kuhipaat Communications was incorporated in Mumbai in the year 2008 and we have extended our operations to New Zealand and USA in 2021. Kuhipaat means 'new leaf'. The 'new leaf' meant a dream to build a world class web technology & communications expertise to help Small and Medium sized businesses across the globe.
Out of our New Zealand’s operation we aim to help the small and medium sized businesses of New Zealand to reach out to the target audience with effective websites, web applications, Search & SEO, Email Marketing, Google / Facebook Ads. We also aim to use the expertise of our founders in terms of digital payments to create one of the most innovative, value add digital payment platform - "Payment PointTM."
We have a dedicated team for developing custom as well as WordPress websites including ecommerce using WooCommerce, SEO, Google Ads, Facebook Ads & Email / SMS Marketing. There are a few guiding principles that motivates the company. Our first principle is 'Honesty is the best policy'. We are honest in our trade and provide the best possible solution to our clients at the best possible price. The company is driven by the philosophy of 'Stay Local. Think Global.'. We believe that location is not a barrier. One can stay in any location and yet be connected to work for the world. Kuhipaat's extensive global clientele today speaks for itself.
Durlov Baruah has 20 years of experience in communications and consumer-facing Internet technologies including digital marketing. A management graduate from MICA, he started his career with one of the top advertising agency, Mudra Communications. He had primarily managed account planning for McDonalds, India, along with shorter stints for FMCG brand Godrej Soaps and retail store brand, BigBazaar.
He then moved on to the client side of the advertising business joining ICICI Bank as the marketing manager. It was in 2005 when ICICI Bank gave him the exposure to online marketing, and to the realisation of the significance of web technology in communications and vice versa. He got to understand website development, search marketing and how web technology operates to provide online services such as global remittances. He then moved on to Deutsche Bank to learn and manage hardcore web technology solutions that drive business. In 5 years, he became the Head of Internet Banking of Deutsche Bank PBC India. He was instrumental in bringing innovations in many consumer facing Internet services like ecommerce payments, fund transfers, loyalty management, lead management systems etc. He resigned as the Head of Internet Banking of Deutsche Bank to start Kuhipaat to be part of the developing IT eco-system in his home state, Assam.
We understand your brand is what your consumers think about it. It is about building perceptions and an imagery for your brand that will help you get a premium, and a competitive advantage in the market. We start our consultancy after understanding your brand for the consumer to connect and establish a relationship.
The solutions to your branding, marketing or sales problems form the creative communication strategy. The strategy could involve your website functionalities, content, SEO, SEM, Social Media, online advertising or an application on the web / mobile. The effort is to make the strategy innovative, effective, relevant and interesting for your target audience.
A strategy only works when it is possible to be implemented with the myriad restrictions of budget and other external variables. We work hard to create strategies that can be delivered and implemented. We go a step forward and emphasize on measuring the service delivery in terms of its expected results and outcomes. MIS and tracking are critical elements of a successful communication campaign.